GAGA for GaGa

Step aside Britney, there’s a new queen of pop waiting to be crowned.

As her latest album title so eloquently denotes, Lady GaGa is a certified “fame monster.”  GaGa is IT, guys.  She is to our decade what Madonna was to the ’80s, and I simply can’t get enough of her.  Her fabulously outrageous behavior is revolutionizing the music industry (or the world, for that matter) one hairdo, one avant garde costume at a time.  What’s even better…this morning, Perez Hilton leaked out a reported Lady GaGa performance at this Sunday’s Grammy Awards, featuring none other than royalty himself, Sir Elton John.  I guess royalty enjoys the company of their own imperial family.  Can you believe it!?  This is heaven on earth.  It is.

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From a publicist’s standpoint, everything GaGa touches turns to gold.  It’s as if she does everything wrong, but it is somehow all right, if that makes sense.  She has NO boundaries.  I mean really, NONE.  Legendary actress, Sarah Bernhardt, describes publicity as, “The monster of advertisement…is a sort of octopus with innumerable tentacles.  It throws out to right and left, in front and behind, its clammy arms, and gathers in, through its thousand little suckers, all the gossip and slander and praise afloat, to spit out again at the public.” I love this quote.

I feel as if our little “fame monster” takes the same approach.  For that matter, I wouldn’t be surprised if she dressed up as an octopus for her performance at the Grammy Awards this Sunday.  She could whip her tentacles over Elton John’s piano to lend a helping hand…or eight.  If this rumored show extraordinaire is true (which I pray it IS), I think both Lady GaGa and Elton John’s publicists created a brilliant match up.  What’s better publicity than one wacked out artist performing on the music industry’s biggest televised event?  Two.  The highly anticipated performance will be sure to create buzz, entertain, and surprise viewers.  But just don’t be expecting a make-out session on stage (as ironic and wildly absurd as that would be).  This is not MTV.


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