Monthly Archives: January 2010

GAGA for GaGa

Step aside Britney, there’s a new queen of pop waiting to be crowned.

As her latest album title so eloquently denotes, Lady GaGa is a certified “fame monster.”  GaGa is IT, guys.  She is to our decade what Madonna was to the ’80s, and I simply can’t get enough of her.  Her fabulously outrageous behavior is revolutionizing the music industry (or the world, for that matter) one hairdo, one avant garde costume at a time.  What’s even better…this morning, Perez Hilton leaked out a reported Lady GaGa performance at this Sunday’s Grammy Awards, featuring none other than royalty himself, Sir Elton John.  I guess royalty enjoys the company of their own imperial family.  Can you believe it!?  This is heaven on earth.  It is.

photo by perezhilton.com

From a publicist’s standpoint, everything GaGa touches turns to gold.  It’s as if she does everything wrong, but it is somehow all right, if that makes sense.  She has NO boundaries.  I mean really, NONE.  Legendary actress, Sarah Bernhardt, describes publicity as, “The monster of advertisement…is a sort of octopus with innumerable tentacles.  It throws out to right and left, in front and behind, its clammy arms, and gathers in, through its thousand little suckers, all the gossip and slander and praise afloat, to spit out again at the public.” I love this quote.

I feel as if our little “fame monster” takes the same approach.  For that matter, I wouldn’t be surprised if she dressed up as an octopus for her performance at the Grammy Awards this Sunday.  She could whip her tentacles over Elton John’s piano to lend a helping hand…or eight.  If this rumored show extraordinaire is true (which I pray it IS), I think both Lady GaGa and Elton John’s publicists created a brilliant match up.  What’s better publicity than one wacked out artist performing on the music industry’s biggest televised event?  Two.  The highly anticipated performance will be sure to create buzz, entertain, and surprise viewers.  But just don’t be expecting a make-out session on stage (as ironic and wildly absurd as that would be).  This is not MTV.

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Ipad or Itampon?

As you may very well know by now, Apple launched its new iPad today, and apparently, Steve Jobs has a sense of humor.

photo by 9to5mac.com

Yes, that’s right.  Yet another toy has been unveiled to unite hipsters and tech savvy geeks alike.  I’ve been following the blog,  9 to 5 Mac, for insightful updates and buzz surrounding today’s big release.  Basically, it looks like the iPad is a cross between an iPhone and a notebook or laptop.  Sounds more to me like it should be called iRobot rather than iPad.

Everyone’s talking.  Unfortunately, it ain’t all good.  Although some techies, such as Stephen Hutcheon, an editor at the Sydney Morning Herald, say the iPad has “sex appeal,” Apple haters across the web have begun to coin the nickname “iTampon.”  The phrase is referenced quite a bit on social media sites, such as twitter and facebook.  To be frank, I find this hilariously disturbing.

Well…I’m pretty sure Apple finds it more disturbing than I do (and probably not hilarious).  I imagine that this is a publicist’s worst nightmare.  What is supposed to be a proud climax following many months of labor and build up is instead undermined by a nickname referring to…well, a woman’s monthly cycle.  No other way of putting it.  Sorry guys.

Action is needed fast, before things get out of hand.  First, in order to live up to Apple’s sexy image, it needs to abort this not-so-sexy name, immediately.  The iPad still has a couple months until it’s release, so I’m sure the good people out in California can think up something to spiff up the name.  Next, we better hope celebrities start taking their iPads with them everywhere. If I were Jobs, you can bet your bottom dollar Hollywood would be receiving a shipment of these babies before the public could purchase them.  The more exposure, the more publicity.  The more endorsement, THE BETTER.  Period (no pun intended).

For a good chuckle check out this video…

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